Wunderman Thompson Intelligence (WTI) recently published a new research report, “The Age of Re-enchantment.” The most telling WTI statistic is that 70% of people say they cannot remember the last time a brand did anything that excited them. That’s just sad.
If the research is accurate, brands are not engaging or exciting their audiences, and that can be due to a combination of message content or delivery. Hint: social media may not be the marketing mecca some so-called experts would have you believe.
The video that follows unpacks four INsights that will possibly change your content strategy. Then, consider how you are delivering your messages to enchant (and excite) customers in your marketplace. Full disclosure: NO ChatGPT content here. All HI, not AI.