top of page
Search

STOP Being Boring

Wunderman Thompson Intelligence (WTI) recently published a new research report, “The Age of Re-enchantment.” The most telling WTI statistic is that 70% of people say they cannot remember the last time a brand did anything that excited them. That’s just sad.

If the research is accurate, brands are not engaging or exciting their audiences, and that can be due to a combination of message content or delivery. Hint: social media may not be the marketing mecca some so-called experts would have you believe.

The video that follows unpacks four INsights that will possibly change your content strategy. Then, consider how you are delivering your messages to enchant (and excite) customers in your marketplace. Full disclosure: NO ChatGPT content here. All HI, not AI.



7 views0 comments

Recent Posts

See All

MARKETING IS ALL ABOUT CHAIN REACTIONS

Marketers continue to promote the idea of the marketing funnel, and I an guilty of it too… sometimes. This is not one of them. There is another concept marketers need to consider because we have no id

WHEN ENOUGH IS NEVER ENOUGH

Marketing teams never have enough information (data) about their consumers. They have lots of data about their customers but not consumers – those souls wandering through a brand’s marketplace, lookin

THINK DIFFERENTLY IN THE AGE OF NOW!

In today's rapidly evolving landscape, marketers must adopt innovative approaches to stand out and succeed. To truly make an impact, they need to embrace a paradigm shift in their strategy creation pr

bottom of page