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6 days ago
3 min

REALITY - INsight #198

Contrary to what some marketers believe, marketing, as we knew it, has changed. You may not realize this, if your barometer is the stock ...

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Bart Foreman

Jul 6
3 min

INsight #194 - STRATEGIC BRIEFS

Brands are being buffeted by multiple crises that are directly impacting how they are going to remain relevant and vibrant in the next no...

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Bart Foreman

May 24
3 min

INsight #185 - The Market: It's where we do business

As the long COVID-19 health and economic dramas continue to make the current shutdown a marathon, marketing teams continue to search for ...

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Bart Foreman

May 18
3 min

INsight #187

Life in the new COVID-19 economy is opening our eyes to determine whether marketing teams are caretakers or risk-takers. The outcome will...

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Bart Foreman

Feb 26
2 min

FOLLOW THE BOUNCING BALL

INsight #175. Marketing is complex. It's so complex that most marketing teams try to carve their own paths, rather than follow the paths ...

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Bart Foreman

Feb 2
3 min

INsight #172 FOTU

It is said that the greatest fear people have is the fear of change. That’s probably true, but with change happening so quickly, perhaps w...

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Bart Foreman

Jan 14
4 min

INsight #169 - THINK BOLDLY

Thinking boldly requires marketing teams to recognize the status quo isn't going to propel their brand forward.

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Bart Foreman

Jan 6
3 min

INsight #168 - Not in the Plan

Sometimes you have to pivot. This may be one of those times.

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Bart Foreman

Dec 30, 2019
3 min

INsight #167 - Prevailing Winds & Shifting Currents

Marketers will have to redefine how they will shape their brand stories as new winds and currents converge to shape new marketplace dynamics

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Bart Foreman

Dec 27, 2019
3 min

Insight #166 - BIRDS

What began as a simple holiday newsletter suddenly got really complex. Last week, I said this issue would be about birds. I would identi...

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Bart Foreman

Dec 18, 2019
3 min

INsight #165 - TRUST

If trust is an eroding confidence builder, and buyers don't trust the messages brands deliver, what's changed? The simple answer is EV...

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Bart Foreman

Dec 9, 2019
3 min

INsight #164 - FALLING BEHIND

Falling behind are two words that no one wants to hear or read. It is especially true for those of us in the business of marketing.

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Bart Foreman

Jul 21, 2017
3 min

Advice from a Tree - For Professional Beauty Salons

Trees, like salon guests, are all around us and, like your guests, we admire their beauty but take most of them for granted.

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