STOP Being Boring
Wunderman Thompson Intelligence (WTI) recently published a new research report, “The Age of Re-enchantment.” The most telling WTI...
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Bart Foreman
- Apr 18, 2022
- 1 min
SNIPPETS
This may be one of the most important Blog Posts I have written. Definite food for thought leaders. I missed publishing an INsight last...
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Bart Foreman
- Apr 15, 2022
- 2 min
The Messy Middle
How do people make decisions? How do they decide which product to buy or try? Here’s the bad news. Marketers really don’t know. In fact,...
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Bart Foreman
- Mar 21, 2022
- 1 min
Three Little Words
There is a whole marketing movement and a science around content. It’s in a universe of its own. And, for the record, I subscribe to all...
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Bart Foreman
- Feb 28, 2022
- 2 min
Don’t blame it on COVID
Businesses expect too much from their marketing departments. Maybe that’s why we continue to see a decline in the life span of the...
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Bart Foreman
- Oct 12, 2020
- 4 min
MARKETING 5.0
New marketing strategies have unfolded since the birth of marketing as an art back in the early 1970s. With the evolution of data making...
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Bart Foreman
- Aug 3, 2020
- 3 min
REALITY - INsight #198
Contrary to what some marketers believe, marketing, as we knew it, has changed. You may not realize this, if your barometer is the stock...
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Bart Foreman
- Jul 6, 2020
- 3 min
INsight #194 - STRATEGIC BRIEFS
Brands are being buffeted by multiple crises that are directly impacting how they are going to remain relevant and vibrant in the next...
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Bart Foreman
- May 24, 2020
- 3 min
INsight #185 - The Market: It's where we do business
As the long COVID-19 health and economic dramas continue to make the current shutdown a marathon, marketing teams continue to search for...
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Bart Foreman
- May 18, 2020
- 3 min
INsight #187
Life in the new COVID-19 economy is opening our eyes to determine whether marketing teams are caretakers or risk-takers. The outcome will...
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Bart Foreman
- Feb 26, 2020
- 2 min
FOLLOW THE BOUNCING BALL
INsight #175. Marketing is complex. It's so complex that most marketing teams try to carve their own paths, rather than follow the paths...
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Bart Foreman
- Feb 2, 2020
- 3 min
INsight #172 FOTU
It is said that the greatest fear people have is the fear of change. That’s probably true, but with change happening so quickly, perhaps...
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Bart Foreman
- Jan 14, 2020
- 4 min
INsight #169 - THINK BOLDLY
Thinking boldly requires marketing teams to recognize the status quo isn't going to propel their brand forward.
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Bart Foreman
- Jan 6, 2020
- 3 min
INsight #168 - Not in the Plan
Sometimes you have to pivot. This may be one of those times.
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Bart Foreman
- Dec 30, 2019
- 3 min
INsight #167 - Prevailing Winds & Shifting Currents
Marketers will have to redefine how they will shape their brand stories as new winds and currents converge to shape new marketplace dynamics
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Bart Foreman
- Dec 27, 2019
- 3 min
Insight #166 - BIRDS
What began as a simple holiday newsletter suddenly got really complex. Last week, I said this issue would be about birds. I would...
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Bart Foreman
- Dec 18, 2019
- 3 min
INsight #165 - TRUST
If trust is an eroding confidence builder, and buyers don't trust the messages brands deliver, what's changed? The simple answer is ...
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Bart Foreman
- Dec 9, 2019
- 3 min
INsight #164 - FALLING BEHIND
Falling behind are two words that no one wants to hear or read. It is especially true for those of us in the business of marketing.
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Bart Foreman
- Jul 21, 2017
- 3 min
Advice from a Tree - For Professional Beauty Salons
Trees, like salon guests, are all around us and, like your guests, we admire their beauty but take most of them for granted.
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