Bart ForemanApr 181 minSNIPPETSThis may be one of the most important Blog Posts I have written. Definite food for thought leaders. I missed publishing an INsight last...
Bart ForemanApr 152 minThe Messy MiddleHow do people make decisions? How do they decide which product to buy or try? Here’s the bad news. Marketers really don’t know. In fact,...
Bart ForemanMar 211 minThree Little WordsThere is a whole marketing movement and a science around content. It’s in a universe of its own. And, for the record, I subscribe to all...
Bart ForemanFeb 282 minDon’t blame it on COVIDBusinesses expect too much from their marketing departments. Maybe that’s why we continue to see a decline in the life span of the...
Bart ForemanOct 12, 20204 minMARKETING 5.0New marketing strategies have unfolded since the birth of marketing as an art back in the early 1970s. With the evolution of data making...
Bart ForemanAug 3, 20203 minREALITY - INsight #198Contrary to what some marketers believe, marketing, as we knew it, has changed. You may not realize this, if your barometer is the stock...
Bart ForemanJul 6, 20203 minINsight #194 - STRATEGIC BRIEFSBrands are being buffeted by multiple crises that are directly impacting how they are going to remain relevant and vibrant in the next...
Bart ForemanMay 24, 20203 minINsight #185 - The Market: It's where we do businessAs the long COVID-19 health and economic dramas continue to make the current shutdown a marathon, marketing teams continue to search for...
Bart ForemanMay 18, 20203 minINsight #187Life in the new COVID-19 economy is opening our eyes to determine whether marketing teams are caretakers or risk-takers. The outcome will...
Bart ForemanFeb 26, 20202 minFOLLOW THE BOUNCING BALL INsight #175. Marketing is complex. It's so complex that most marketing teams try to carve their own paths, rather than follow the paths...
Bart ForemanFeb 2, 20203 minINsight #172 FOTUIt is said that the greatest fear people have is the fear of change. That’s probably true, but with change happening so quickly, perhaps...
Bart ForemanJan 14, 20204 minINsight #169 - THINK BOLDLYThinking boldly requires marketing teams to recognize the status quo isn't going to propel their brand forward.
Bart ForemanJan 6, 20203 minINsight #168 - Not in the PlanSometimes you have to pivot. This may be one of those times.
Bart ForemanDec 30, 20193 minINsight #167 - Prevailing Winds & Shifting CurrentsMarketers will have to redefine how they will shape their brand stories as new winds and currents converge to shape new marketplace dynamics
Bart ForemanDec 27, 20193 minInsight #166 - BIRDSWhat began as a simple holiday newsletter suddenly got really complex. Last week, I said this issue would be about birds. I would...
Bart ForemanDec 18, 20193 minINsight #165 - TRUSTIf trust is an eroding confidence builder, and buyers don't trust the messages brands deliver, what's changed? The simple answer is ...
Bart ForemanDec 9, 20193 minINsight #164 - FALLING BEHINDFalling behind are two words that no one wants to hear or read. It is especially true for those of us in the business of marketing.
Bart ForemanJul 21, 20173 minAdvice from a Tree - For Professional Beauty SalonsTrees, like salon guests, are all around us and, like your guests, we admire their beauty but take most of them for granted.