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Three Little Words

There is a whole marketing movement and a science around content. It’s in a universe of its own. And, for the record, I subscribe to all the hype surrounding “content marketing.” And, as a pioneer in the data side of marketing, this might surprise you.

Let’s agree that good content ENGAGES consumers to get EXCITED about our brands. Remember, that’s the goal of every marketer. However, before great content can engage and excite, there are three little words that can torpedo all the great content and the metrics that identify the target audiences.

Let’s agree that the #1 digital channel for brands to engage and excite is email.

So, what’s missing, and what are these three little words? In the next 90 seconds you’ll hear my true confessions. Let’s go.

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