top of page

BLOG
Search
THE TRUTH ABOUT AI
As a seasoned marketing guy, I look for how to exploit the margins and build campaigns around them. I always have had this mindset. When...

Bart Foreman
May 112 min read
IT'S TIME FOR A WAKE-UP CALL
I want to lift up some critical thinking thoughts from a Rob Shepardson Ad Age article published last week. I don’t usually mix politics...

Bart Foreman
Jan 262 min read
MAKE MAGIC HAPPEN
What are you doing today? Probably helping a client. But just “helping” is not enough. You have to create some MAGIC. Some excitement....

Bart Foreman
Jun 24, 20242 min read
MARKETING IS ALL ABOUT CHAIN REACTIONS
Marketers continue to promote the idea of the marketing funnel, and I an guilty of it too… sometimes. This is not one of them. There is...

Bart Foreman
Jan 28, 20242 min read
WHEN ENOUGH IS NEVER ENOUGH
Marketing teams never have enough information (data) about their consumers. They have lots of data about their customers but not...

Bart Foreman
Aug 27, 20231 min read
THINK DIFFERENTLY IN THE AGE OF NOW!
In today's rapidly evolving landscape, marketers must adopt innovative approaches to stand out and succeed. To truly make an impact, they...

Bart Foreman
Aug 20, 20232 min read
Embracing Change: The Dynamic Impact of Change on Marketing
In the ever-evolving landscape of business, change is the constant that keeps marketers on their toes. From technological breakthroughs...

Bart Foreman
Aug 13, 20233 min read
STOP Being Boring
Wunderman Thompson Intelligence (WTI) recently published a new research report, “The Age of Re-enchantment.” The most telling WTI...

Bart Foreman
May 28, 20231 min read


SNIPPETS
This may be one of the most important Blog Posts I have written. Definite food for thought leaders. I missed publishing an INsight last...

Bart Foreman
Apr 18, 20221 min read


The Messy Middle
How do people make decisions? How do they decide which product to buy or try? Here’s the bad news. Marketers really don’t know. In fact,...

Bart Foreman
Apr 15, 20222 min read


Three Little Words
There is a whole marketing movement and a science around content. It’s in a universe of its own. And, for the record, I subscribe to all...

Bart Foreman
Mar 21, 20221 min read


Don’t blame it on COVID
Businesses expect too much from their marketing departments. Maybe that’s why we continue to see a decline in the life span of the...

Bart Foreman
Feb 28, 20222 min read


MARKETING 5.0
New marketing strategies have unfolded since the birth of marketing as an art back in the early 1970s. With the evolution of data making...

Bart Foreman
Oct 12, 20204 min read


REALITY - INsight #198
Contrary to what some marketers believe, marketing, as we knew it, has changed. You may not realize this, if your barometer is the stock...

Bart Foreman
Aug 3, 20203 min read


INsight #194 - STRATEGIC BRIEFS
Brands are being buffeted by multiple crises that are directly impacting how they are going to remain relevant and vibrant in the next...

Bart Foreman
Jul 5, 20203 min read
INsight #185 - The Market: It's where we do business
As the long COVID-19 health and economic dramas continue to make the current shutdown a marathon, marketing teams continue to search for...

Bart Foreman
May 24, 20203 min read


INsight #187
Life in the new COVID-19 economy is opening our eyes to determine whether marketing teams are caretakers or risk-takers. The outcome will...

Bart Foreman
May 17, 20203 min read


FOLLOW THE BOUNCING BALL
INsight #175. Marketing is complex. It's so complex that most marketing teams try to carve their own paths, rather than follow the paths...

Bart Foreman
Feb 26, 20202 min read


INsight #172 FOTU
It is said that the greatest fear people have is the fear of change. That’s probably true, but with change happening so quickly, perhaps...

Bart Foreman
Feb 2, 20203 min read


INsight #169 - THINK BOLDLY
Thinking boldly requires marketing teams to recognize the status quo isn't going to propel their brand forward.

Bart Foreman
Jan 14, 20204 min read
bottom of page